CRO group

Why Do Executives Join Peer Groups?

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After 6+ years of interviewing candidates for the Chief Revenue Officer (CRO) Executive RoundTable, the primary business reason most join is clear – Leaders listen to employees and experts but believe peers.

Leaders know they have to make good decisions for their business to prosper and grow. Most have 3 primary sources of input:

Direct Reports – employees have good tactical knowledge about the business today but typically have limited bandwidth regarding growth possibilities on the horizon.

Outside Experts – experts bring knowledge, but applicability is always a “fear of discovery” concern.

Peers – experience brings the “been there, done that” tribal knowledge of how the real world works…and they don’t work for you or want to sell you anything. That is the core reason why executives value a peer group membership.

CRO Executive RoundTable – we help members take the guesswork out of growth options and revenue strategies.