Maybe the most important aspect of being a member of a peer group is the opportunity to share challenges.
When you are a CRO, you are expected to have the answers…to almost all difficult questions. The most important topic is revenue. CRO’s are measured by their ability to grow profitable revenue in the shortest amount of time.
We start each RoundTable with a discussion of the number 1 challenge for each CRO. The process here is bolstered by the power of the pack. Think of a wolf pack and how they work cooperatively to achieve their goals (hunting, of course, being the prime example). The same principle is in effect in the RoundTable. CRO’s, from different companies, markets, industries, etc., bring the power of their knowledge to help a member achieve a specific goal.
There is power in peer-level wisdom. Imagine having a team of the revenue experts that you can use as your own advisory group. The group usually has someone with experience in the challenges faced by the different members. Experience and expertise are key to any RoundTable meeting. What effect would your very own revenue advisory group have on your company’s performance?