What Do You Really Sell?
What Do You Really Sell? One obvious answer is whatever descriptions are on your invoices….but that is seldom what the customer is buying. Moving from your invoice descriptions to your marketing narratives about features, benefits, value platforms etc. seems like a better answer but only from that proverbial 40,000 ft. view. We all know customers buy for their reasons – not yours – so the challenge is to sort out those buying reasons BEFORE the decision is made.
Carl will be speaking at the Club E meeting in St. Paul on Wednesday, April 18 at 11:30am.
$30, includes the program & lunch
$40, walk-ins and less than 24 hours of luncheon
For More Information
Contact the University Club 651.222.1751 or
Chum Struve 651.247.3091 email@example.com