Does anyone still cold call?
They do…though it is not a high ROI activity. That being said, there are some tips that can provide a slight advantage to this activity.
The Harvard Business Review (sorry, no link) posted some usable data from the insidesales.com team. The important summary:
Best Days to Make Contact:
Surprisingly, Friday is the 3rd best day. However, Thursday and Wednesday are by far the best days.
Best Times to Make Contact:
1. 3:30pm to 5:30pm
2. 7:30am to 8:30am
How about that? I grew up in the “old school” days of calling during 9:00am to 3:00pm. That explains my ineffectiveness…if only I had known this information then! (That is a fine example of the longstanding sales technique called “excuse making”).
The disclaimer here is that these are suggestions based on averaging 3 years of call data. Of course there are variations based on whom you are attempting to reach, time of year, etc. Yet, I like to say that sometimes sales simply comes down to slight advantage.