Cold Call

Best Time to Cold Call

Corded Phone.png

Does anyone still cold call?

They do…though it is not a high ROI activity.  That being said, there are some tips that can provide a slight advantage to this activity.

The Harvard Business Review (sorry, no link) posted some usable data from the team.  The important summary:

Best Days to Make Contact:
1. Thursday
2. Wednesday

Surprisingly, Friday is the 3rd best day.  However, Thursday and Wednesday are by far the best days.

Best Times to Make Contact:
1. 3:30pm to 5:30pm
2. 7:30am to 8:30am

How about that?  I grew up in the “old school” days of calling during 9:00am to 3:00pm.  That explains my ineffectiveness…if only I had known this information then!  (That is a fine example of the longstanding sales technique called “excuse making”).

The disclaimer here is that these are suggestions based on averaging 3 years of call data.  Of course there are variations based on whom you are attempting to reach, time of year, etc.  Yet, I like to say that sometimes sales simply comes down to slight advantage.