After decades of working with highly successful companies, I have observed one failure trap that is still alive and well in today’s business climate.
It is avoidable but the more success a company achieves, the more likely it is to experience a “pivot” (great word for surviving a FUBAR catastrophe!) in order to continue.
Companies typically become successful by doing something new that the market wants, accepts, and is willing to embrace. Some examples could be electric cars, artificial intelligence for repetitive type functions, real time 24x7 communication etc.
Success ultimately stimulates internal growth and at some point, the organization has very precise roles with crafted job descriptions, KPI’s, compensation ranges etc. The creativity that launched the company evolves into “structure” with clearly defined roles and expectations. People are measured and rewarded by how well they execute their assigned micro tasks.
The result is creativity doesn’t flourish in structure. Real creativity is unscheduled, amorphous, unpredictable and essential for addressing today’s business disruption. Leadership teams own the disruption challenge - How much of your day is spent nurturing the creativity core needed in your business to succeed?