CRO Success Rule #9
Every time there is an open sales position, the next new hire needs to be at least as strong as the best sales person you currently have or have ever employed.
Every CRO, and I mean every CRO, has a sales hiring horror story. I contend that hiring salespeople is the toughest hire any company faces. The simple reason is this – even “bad” salespeople can fake it long enough to get through the traditional sales hiring process.
The solution? Don’t use a traditional sales hiring process.
We have developed a complete, unique sales hiring process that screens out the cute puppy to borrow a turn of phrase from my book. Bad sales hires are extremely expensive to any company with not only hard costs but with the greater loss of opportunity costs.
To build a world-class sales team, you have to hire stronger salespeople.